soft toys | France

Soft companions designed around form, proportion, and simplicity.

Led by Véronique Lacaze in Paris, ADADA is a French toy brand creating character-based soft toys designed entirely in-house. Each piece balances clean, minimal lines with a deliberate attention to the subtle details of its shape.

Crafted using organic cotton and carefully selected materials, the panels are joined by flat-locked structural seams that keep the contours completely smooth. These Cuddlies are simple, gentle to the touch, and rather full of character which endear you to them.